P04 Detailed Rubric

General grade scale

A: Exceeding expectations

B: Meeting expectations

C: Not-quite meeting expectations

D/F: Not meeting/failing expectations

Process (4 pts)

Grading Focus: Weekly deliverable checks, quality and quantity in exploring potential design solutions.

A: Have completed all weekly deliverable checks, and demonstrated further quality and quantity of exploration beyond the brief.

B: Have completed all weekly deliverable checks, and demonstrated a quality and quantity of exploration within the requirements of the brief.

C: Have missed up to one week worth of deliverable checks, and, or, demonstrated a lack of quality or quantity of exploration within the requirements of the brief.

D/F: Have missed two, three (or more) weeks of deliverable checks, and demonstrated a lack of quality and quantity of exploration within the requirements of the brief.

Content/IA (3 pts)

Grading Focus: Flow through information, content quality and use.

A: In addition to achieving a 'B', the connection or flow of information between the offline and online materials helps the audience build a stronger understanding of the information itself.

B: There are clear and effective connections in information built between the offline and online materials. Both offline and online materials effectively illustrate information about the project topic.

C: There are some lapses in clarity or effectiveness in the connections in information between the offline and online materials. Offline and online materials illustrate information about the project topic in a reasonably clear fashion.

D/F: There is little to no clarity or effectiveness in the connections in the information between the offline and online materials. Offline and online materials do little (or do not) illustrate information about the project topic.

Final Design/UX (7 pts)

Grading Focus: Consistency, visual language, interactive elements, responsive design.

A: In addition to achieving a 'B', the design of the offline materials effectively helps guide or direct the audience to view the online materials.

B: Both offline and online materials present a consistent, engaging aesthetic. Offline materials present a clear and coherent visual language. Online materials clearly cue interactive elements, and responds effectively to different devices (i.e. mobile display, desktop display).

C: There are some lapses in consistency within, or between, offline and online materials. Offline materials present a visual language with some lapses in clarity or coherence. Online materials somewhat clearly cue interactive elements, and responds to different devices (i.e. mobile display, desktop display) with some lapses in effectiveness.

D/F: There is little to no consistency within, or between, offline and online materials. Offline materials are not clear or coherent in their visual language. Online materials do not clearly cue interactive elements or respond to different devices.

Code/Development (7 pts)

Grading Focus: Code validity, code readability, cleanliness of folder structure.

A: Code is human readable semantic and valid HTML5 and CSS3 with absolutely no errors. File and folder structure is clean.

B: Code is human readable valid HTML5 and CSS3 with up to 4 minor errors (in semantics or things we have not taught you). File and folder structure is clean.

C: Code is human readable valid HTML5 and CSS3 with 1 major error (things we have taught you directly) and up to 4 minor errors. There are some minor concerns with the cleanliness of the file and folder structure.

D: Code is not human readable, nor valid HTML5 and CSS3 with up to 4 major errors (things we have taught you directly) and up to 8 minor errors. There are some major concerns with the cleanliness of the file and folder structure.

F: Code is not human readable, nor valid HTML5 and CSS3 with 4+ major errors or more. There are numerous concerns with the cleanliness of the file and folder structure.

Presentation (4 pts)

4 possible points:

  1. Completed in under 3 minutes.
  2. Effectively explains why the audience would understand the online/offline materials.
  3. Examples clearly illustrate successes of the design in lay language.
  4. Presents a clear and convincing rationale for the benefits of the design.