P01 Detailed Rubric

General grade scale

A: Exceeding expectations

B: Meeting expectations

C: Not-quite meeting expectations

D: Not meeting expectations

F: Failing expectations

Process (3 pts)

Grading Focus: Weekly deliverable checks, final deliverable quality, quality and quantity in exploring potential design solutions.

A: Have completed all weekly deliverable checks, and demonstrated further quality and quantity of exploration beyond the brief. Final deliverable is well designed and structured.

B: Have completed all weekly deliverable checks, and demonstrated a quality and quantity of exploration within the requirements of the brief. Final deliverable is well designed and structured.

C: Have completed all weekly deliverable checks, and demonstrated a lack of quality or quantity of exploration within the requirements of the brief. Final deliverable has some minor concerns with design or structure.

D: Have missed up to one week of deliverable checks, and, or demonstrated a lack of quality and quantity of exploration within the requirements of the brief. Final deliverable has some major concerns with design or structure.

F: Have missed up to two weeks of deliverable checks, and, or demonstrated a significant lack of quality and quantity of exploration within the requirements of the brief. Final deliverable shows little to no design consideration and has an unclear structure.

Argument (6 points)

Grading Focus: Quality of argument, focus on topic, use of visuals to support argument.

A: Clear connection between the design and written argument. Maintains exceptional focus on the topic. Provides an exceptional argument with relevant supporting details and appropriate visuals.

B: Clear connection between the design and written argument. Maintains consistent focus on the topic. Provides an adequate argument with relevant supporting details and appropriate visuals.

C: Some lapses in connection between the design and written summary. Demonstrates inconsistent focus on the topic. Argument weakened by extraneous or loosely related material and, or, inappropriate visuals.

D/F: Little to no connection between the design and written summary. Demonstrates little or no focus on the topic. Argument weakened by inconsistent or few details and inappropriate visuals.

Design (6 points)

Grading Focus: Application of design elements/principles, quality of designed materials, balancing aesthetic engagement and utility.

A: In addition to achieving a 'B', the material designed successfully balances aesthetic engagement and utility to create a informative and aesthetically pleasing (or engaging) design.

B: The material designed effectively uses colour, imagery, symbols, and type to convey the intended message effectively.

C: There are some concerns with the use of colour, imagery, symbols and, or, type, which somewhat hinders the effectiveness of the intended message.

D/F: There are major concerns with the use of colour, imagery, symbols and, or, type, which confuses the intended message.